Find what's true.
Make it matter.

Mitch is building a licensable mobility system: a technology layer that integrates directly into products brands already make. Think Gore-Tex, but for how things open and close. Founded in 2023, it started with my father's Parkinson's diagnosis and a realization that everyday products were never designed for the realities of aging and mobility. Validated with real users across Parkinson's, MS, and ALS, Mitch is now moving from prototype toward manufacturing partnerships and commercial launch.

The Four Seasons Westlake Village had built something far beyond a hotel spa. Board-certified physicians, advanced diagnostics, and precision nutrition, inside one of the world's great hospitality brands. We built the Center for Health & Wellbeing from the ground up: name, brand, photography direction, and print. This became the model Four Seasons rolled out across their global portfolio.

Duff & Phelps acquired Kroll and was left with two powerful brands and no shared story. The decision: go all-in on Kroll. We built it from the ground up: positioning, narrative, identity system, and One Team, One Kroll as the launch platform that unified six thousand people and debuted simultaneously across thirty countries. The follow-on campaign ran 350% above benchmark, with a 361% LinkedIn Ad Recall Lift.

Massage Beyond had built a following with elite athletes, performers, and high achievers, but the brand wasn't reflecting any of it. We rebuilt from scratch: mission, tagline, identity, photography, web, and apparel, all anchored to Never Lose Your Edge. An essential tool in the arsenal of high achievers. Bookings increased and a second New York City location followed to keep up with demand.

Ceres Imaging had built precision aerial analytics that turned crop data into actionable farming decisions. The brand was telling a product story, farmers wanted certainty. We rebuilt around that: identity, visual system, positioning, and web, all anchored to Solutions in Sight. It launched, doubled Q4 sales, carried the company through a Series D raise, and earned an AgTech Breakthrough Award as Ceres became CeresAI.

Google's small business tools were fragmented and underused. Working with their leadership, we unified the experience into one clear platform. The result became Google Business Profile, the page every business owner manages, and every customer checks before walking through the door.